How Social Media Can Help with Spill Clean Up
You've got to be kidding, we can imagine you thinking. I know social media is all-pervasive, but it's virtual. How can it help with spill clean up? While it's true you'll still have to engage in the physical aspects of spill clean up yourself (at least until the perfection of nanobots, and that's not far off!), social media can help your business prosper. That means fewer slip ups of the marketing variety. This insightful infographic suggests a number of creative ways to help your business succeed with social media, whether you have a virtual storefront or a bricks-and-mortar company. Today, social media and traditional media work as a team, as Rule #21 states. Even if your company doesn't (yet) have much of an online presence, other people (your customers, employees, someone driving by who spies your appealing product samples on display, etc.) can Tweet about your business, post a photo to Instagram or Pinterest, upload it to their Facebook pageget the picture? Most of the rules boil down to customer care. If you're customer-centric and proactive as a basic business tenet, you're already head and shoulders above reactive, unimaginative businesses. Let's look at some of the salient points: #7: Social is 24/7, not a one-time stunt. This is also true of spill containment and spill clean up. It pays to have a spill prevention and clean up plan in place, and spill kits strategically placed at key locations throughout your business. #9: Have an ROI. Have an ROI. Have an ROI. There's a reason the social media infographic repeats this dictum three times. What's the benefit to your audience? It can be as simple as a first-time customer discount or a special offer, but be sure to make your marketing message attractive in terms of return on customer investment. #10 People would rather talk to "Comcast Melissa" than "Comcast". At the end of the day, business is about people. How can you create a company profile that lets your prospects know your mission is their satisfaction? For example: at Impact Absorbents, a family-owned business, we've always been family-focused, and we view our customers as an extension of our family. #33 Your fans own your brand. It's always about them, not about you. So be creative and customer-facing. Endeavor to get people Tweeting and posting your business's mission and products to Instagram, Facebook and Pinterest. It will all serve you well in the end!